Nozomi, which means “hope” in the Japanese language. Nozomi Fintech Sdn Bhd is a financial technology company providing easy payments via multiple platforms to its customers. We designed a logo based on the financial technology concept from the symbols “up” and “tick” to create a negative space “N“. For the visual construction, the logo used gradient colours palette allows the brand to stand out on distinctive and emphasize the character of the brand: make your life easier and colourful.