Mr Oni is a company that specializes in making and selling Japanese rice balls – Onigiri. Mr Oni provides easy food onigiri to people and workers through vending machines at malls and industrial areas. We were asked to design identity in a way that presents easy and friendly. The solution came through illustrations. The Japanese elderly chef in the logo was designed to give the kind, warm and cordial first impression to reach people at all ages.

We also provided Mr Oni an animated introductory short video to display on their vending machines for advertising purpose. We applied the brand colour throughout the short video to represent a consistency branding identity and make the advertising looks friendly and attractive.