Dragon Co. curating a deep sense of belonging with Xiang’s authentic local cuisine from Hu Nan, leaving everyone to feel the equal warmth of what home feels like to the locals. The colours of the brand identity and the roundness wood frame of the logo bring chinoiserie and first-rate feeling to the brand. These identities also appear through the environment design.

We also provided services to Dragon Co.  including menu design, food photography, posters and web design to build their brand image. For the menu and food photography, we worked with the brand colour which is darker colour mode to represent a consistency branding identity.